Senin, 17 Januari 2011

[I181.Ebook] Fee Download Invertebrates, Third Edition, by Richard C. Brusca, Wendy Moore, Stephen M. Shuster

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Invertebrates, Third Edition, by Richard C. Brusca, Wendy Moore, Stephen M. Shuster

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Invertebrates, Third Edition, by Richard C. Brusca, Wendy Moore, Stephen M. Shuster

Invertebrates presents a modern survey of the 34 animal phyla (plus the Protista) and serves as both a college course text and a reference on invertebrate biology.

  • Sales Rank: #32435 in Books
  • Published on: 2016-01-19
  • Original language: English
  • Dimensions: 11.50" h x 8.75" w x 1.50" l, .0 pounds
  • Binding: Hardcover
  • 1104 pages

About the Author
Richard C. Brusca is Director of Conservation and Research at the Arizona-Sonora Desert Museum, and also holds adjunct research positions at the University of Arizona and CIAD (Centro de Investigacion en Alimentacion y Desarrollo), Mexico. He earned a B.S. at California State Polytechnic University, an M.Sc. at California State University (Los Angeles), and a Ph.D. at the University of Arizona. The author of over 100 research publications, including six books, Dr. Brusca is a widely recognized invertebrate zoologist, marine biologist, and Sea of Cortez and Sonoran Desert naturalist. He is a Fellow in both the American Association for the Advancement of Science and the Linnean Society (London). Dr. Brusca has been the recipient of research grants from numerous organizations, including the National Science Foundation, the National Oceanic and Atmospheric Administration, and the National Geographic Society.

Most helpful customer reviews

10 of 11 people found the following review helpful.
5 solid stars for what I believe is the gold standard of textbooks in this field of study
By ARH
I have been teaching invertebrate zoology for over 20 years. At first I used the text by Kozloff to support my course, then when he retired I used the book by Barnes, et al. for many years. When that book slipped out of date I tried the text by Pechenik. Pechenik's book is very good, but his overall approach and treatment of taxa does not match the way I approach invertebrates as well as this edition of Brusca's book.

BTW, through all my years of full-time teaching (starting in 1992) I consistently had a copy of the most recent text by Brusca on my shelf as a reference book, but this edition, IMO, finally nailed it as a teaching text. Editions 1 and 2 were probably better suited to advanced undergraduate students or graduate students than students taking their first serious look at invertebrates.

This text, now co-authored by Richard Brusca, Wendy Moore, and Stephen Shuster, is much more readable and student friendly than past editions. In fact it's downright fantastic. I've been reviewing and reading it since my review copy arrived about a week and a half ago.

The overall approach is comparative anatomy. This matches the way I prefer to teach my course. Before I decided whether to adopt this textbook I took a careful look at its treatment of several taxa that have been problematic in the past...e.g., protozoans, Xenocoelomorpha, Myxozoa, Microsporidia, Sipincula, Echiura, and Chaetognatha. In every case this book's treatment of these and all taxa I have reviewed includes up-to-date systematics. I am also pleased to see the updated treatment and taxonomy of all eukarya in Chapter 3. This treatment provides an overview of the recently proposed five major groupings of Eukarya: Amoebozoa, Chromavleolata, Rhizaria, Excavata, and Opisthokonta (which includes all animals, fungi, vascular plants, and related groups). Way to go! This change eliminates the old Kingdom Protista, a sadly dysfunctional polyphyletic taxon. This change also makes this book particularly useful in providing an overview of the place of animals in the larger scope of the diversity of life on earth.

I am impressed by the layout of each chapter. In most invert textbooks taxonomic information is relegated to the back of a chapter where students may or may not give it only a cursory glance. Brusca's team, however, puts the taxonomy right up front and does something particularly interesting and useful - they provide a brief history of the taxonomy of each major group. This provides an interesting context that allows students to see how science works as we uncover new observations and apply new methods, in this case improving the taxonomy and systematics of animal life.

The chapter layout should also make this an easy text to teach from and learn from. For example, here are the major sections in the chapter on Phylum Mollusca: 1) Taxonomic History and Classification, 2) Box info listing characteristics of the phylum, 3) Abbreviated classification of the phylum, 4) Synopsis Molluscan groups, 5) The molluscan body plan (body wall, mantle and mantle cavity, shell, torsion, locomotion, feeding, digestion, circulation and gas exchange, excretion and osmoregulation, nervous system, sense organs, reproduction, development) and 6) Evolution and Taxonomy including a cladogram for the phylum.

The addition of color photos to supplement the excellent stipple line drawings is also a hallmark of this title. I can't wait to get started using this textbook in the classroom. Luckily I teach invert zoology in the Spring term!

Lastly, I have written my own laboratory manual to support the hands-on portion of my course, and I am currently embarking on producing a 2nd edition of that set of exercises. I am so impressed by Brusca's new textbook that I plan develop my lab manual so that it employs the same taxonomy and approach as this book so that the lecture and lab materials for my course will be as seamless as possible.

5 solid stars for what I believe is the gold standard of textbooks in this field of study

0 of 4 people found the following review helpful.
Five Stars
By Amazon Customer
A little expensive...

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Minggu, 16 Januari 2011

[W296.Ebook] Download PDF Ancient Egypt and the Near East: An Illustrated HistoryFrom Brand: Cavendish Square Publishing

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Ancient Egypt and the Near East: An Illustrated HistoryFrom Brand: Cavendish Square Publishing

Ancient Egypt and the Near East explores the early civilizations that developed in Egypt and Mesopotamia between the start of farming in the Nile Valley around 6000 BCE and the defeat of the Persians by Alexander the Great in 330 BCE.

  • Sales Rank: #5397260 in Books
  • Brand: Brand: Cavendish Square Publishing
  • Published on: 2010-07-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .60" w x 7.80" l, 1.36 pounds
  • Binding: Hardcover
  • 144 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
Provides a fine survey filled with photos of relics, modern-day Egypt and the Near East, and maps
By Midwest Book Review
Two fine new titles covering the ancient world are picks for any advanced elementary to middle school collection, each offering well over a hundred pages packed with color illustration and lively history. ANCIENT EGYPT AND THE NEAR EAST: AN ILLUSTRATED HISTORY provides a fine survey filled with photos of relics, modern-day Egypt and the Near East, and maps detailing the geography and history of the region. ANCIENT GREECE: AN ILLUSTRATED HISTORY achieves the same for Greece, with sidebars of detail accompanying surveys of early Greece's social, political and economic influences. Both are top picks for collections strong in ancient history.

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Jumat, 14 Januari 2011

[O673.Ebook] Ebook Free Kava: The Pacific Elixir: The Definitive Guide to Its Ethnobotany, History, and Chemistry, by Vincent Lebot, Mark Merlin, Lamont Lindstrom

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Kava: The Pacific Elixir: The Definitive Guide to Its Ethnobotany, History, and Chemistry, by Vincent Lebot, Mark Merlin, Lamont Lindstrom

•   The most comprehensive book ever written on nature's most effective stress-relieving plant.

•   First paperback edition of the classic comprehensive text originally published by Yale University Press.

This complete guide to kava summarizes the literature and research on a plant that is now considered comparable or superior to anti-stress prescription drugs, and describes its use in the religious, political, and economic life of the Pacific islands for centuries. Beyond its soporific qualities kava is also used throughout the the Pacific as an analgesic, a diuretic, and an anesthetic. There is even evidence suggesting it is effective in the treatment of asthma, tuberculosis, and venereal disease. Exhaustively researched, Kava: The Pacific Elixir offers an extensive survey of this amazing plant from the perspective of the horticulturist, the ethnobotanist, and the pharmacologist. 

  • Sales Rank: #1365764 in Books
  • Published on: 1997-02-01
  • Released on: 1997-02-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .80" w x 6.00" l, .95 pounds
  • Binding: Paperback
  • 272 pages

Review
"A well-written, succinct, yet extensive overview of research on kava from several perspectives." (Patrick V. Kirch, University of California, Berkeley)

From the Back Cover
ETHNOBOTANY

The most comprehensive treatment of kava ever written, Kava: The Pacific Elixir summarizes the literature and research on a plant that is now considered comparable or superior to anti-stress prescription drugs. Kava is consumed throughout the Pacific as a relaxing beverage for social interaction and as a support to religious inspiration. Because of its many beneficial qualities it is superior to alcohol, nicotine, tranquilizers, and other substances that serve to reduce stress and improve mood. Interest in kava is growing worldwide and its consumption is now extending well beyond the Pacific Rim as new products are developed from it for pharmacological and recreational markets worldwide.

Exhaustively researched, Kava: The Pacific Elixir offers an extensive survey of this amazing plant from the perspective of the horticulturalist, the ethnobotanist, and the pharmacologist. It provides compelling insights into this plant that has been an integral part of the religious, political, and economic life of the Pacific islands for centuries. It contains information that is invaluable to the serious scholar yet is not written with the specialist alone in mind. Beyond its soporific qualities Kava is also used throughout the islands of the Pacific as an analgesic, a diuretic, and an anesthetic. There is even evidence suggesting it is effective in the treatment of asthma, tuberculosis, and venereal disease.

VINCENT LEBOT is a geneticist and plant breeder studying the improvement of tropical root crops. MARK MERLIN is a professor at the University of Hawaii specializing in ethnobotany and tropical ecology, and is a Fellow of the Linnean Society of London. LAMONT LINDSTROM is a professor of anthropology at the University of Tulsa and is also the author of Knowledge and Power in a South Pacific Society and Cargo Cult: Strange Stories of Desire from Melanesia and Beyond.

About the Author
Vincent Lebot was a research fellow in the department of Horticulture at the University of Hawaii. Mark Merlin is an associate professor in the General Science department at the same university. Lamont Lindstrom is a professor of anthropology at the University of Tulsa.

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  • Binding: Paperback

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Senin, 10 Januari 2011

[N797.Ebook] Free PDF We Don't Make Widgets (GOVERNING Management Series), by Ken Miller

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We Don't Make Widgets (GOVERNING Management Series), by Ken Miller

Written for middle- and senior-level managers in state, city and county government, We Don’t Make Widgets explodes the myths that prevent dramatic improvement in government operations. If you’re interested in a new way of thinking about what you do, who you do it for and why you do it, this book is for you.

  • Sales Rank: #266166 in eBooks
  • Published on: 2010-07-06
  • Released on: 2010-07-06
  • Format: Kindle eBook

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2 of 2 people found the following review helpful.
Required reading for government employees and managers
By Tommy Engram
Ken Miller may never replace John Locke or Thomas Hobbes as a great writer of political theory. However, his contribution to the people who actually administer our governments is important. In a very simple style, Miller makes a strong argument that government employees need to start thinking about the cost of government services and the customers who receive their services. Government does make widgets. The cost, quality, and timeliness of those widgets are matters of great public concern.

Miller's book is filled with redundancy, probably to drive home its very important points. During these repetitions, I think Miller may confuse his readers on the difference between outputs which he calls widgets and outcomes, especially in regard to polling. Systems theory holds that government is a black box which requires certain inputs like tax revenue, policy decisions, voting, and feedback. These inputs are processed inside the black box to produce outputs like building permits. An output produces an outcome such as the timely completion of a project. The outcome produces either positive or negative feedback which is an input to the black box.

While I agree that public opinion polling can't tell us much about the or output - a building permit - it is certainly a valid means of feedback on the outcome - public satisfaction with the pace or quality of growth in the community. Government has many customers, including the developer requesting the permit and the community that experiences both the disruption of new construction and the advantage of a new facility. If we accept Miller's important assertion that government employees must focus more on satisfying their customers, then polling to determine public satisfaction with the outcome of government's efforts is critical.

Otherwise, Miller says what needs to be said in terms that are helpful, but not threatening, to people inside government agencies. The book is a quick read and it is very understandable. It should be required reading for all public employees. It may also be a beacon of hope for those of us who stand in a long line to renew our driver's license, only to face a surly bureaucrat who never heard the term "customer service".

2 of 2 people found the following review helpful.
Awesome book
By Jack
I heard the author at a training seminar. If managers at Government read these books costs would drop and service would soar. Practical advice that works. My office is better already.

1 of 1 people found the following review helpful.
Good book
By ligia martins
It is a good book but it does not bring any new ideas. Though it makes important contributions to the reality of most government agencies worldwide, in how to work on common challenges.

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Minggu, 09 Januari 2011

[L558.Ebook] Ebook Electronic Marketing: Integrating Electronic Resources into the Marketing Process, by Joel Reedy, Shauna J. Schullo

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Electronic Marketing: Integrating Electronic Resources into the Marketing Process, by Joel Reedy, Shauna J. Schullo

This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process.

  • Sales Rank: #1852756 in Books
  • Published on: 2003-07-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.87" h x 1.34" w x 8.50" l, 2.63 pounds
  • Binding: Paperback
  • 592 pages

Review
PART I. THE CONCEPTS OF ELECTRONIC MARKETING. 1. Introduction to the Resources of Electronic Marketing. 2. Concept of Electronic Commerce and the Traditional Marketing Process. 3. Marketing Planning Stage for Online Activities. 4. The Actions of Marketing Implementation. PART II. INTEGRATING ELECTRONIC MARKETING RESOURCES. 5. An Introduction to the Internet. 6. Concept of the Virtual Store for Marketing Products and Services. 7. The Tools of Electronic Marketing Resources. 8. Segmenting and Analyzing the Target Market. 9. Integrating the Promotional Mix. PART III. IMPLEMENTING THE E-COMMERCE STRATEGY. 10. Using the Internet. 11. Web Page Design. 12. Capturing Customer Profiles and Data Management. 13. Considerations for Ongoing Customer Communications. PART IV. INTEGRATING THE MARKETING AND E-COMMERCE CONCEPT. 14. Establishing and Promoting a Virtual Store. 15. Security on the E-Commerce Site. PART V. SPECIAL TOPICS. 16. Considerations for E-Business Situations. 17. The Edge of Business-to-Business Activities. 18. Implications to the International Marketing Program. 19. The Ethics of Electronic Marketing. 20. The Future of Electronic Marketing Resources.

About the Author
Joel Reedy, BS in advertising from the University of Florida and MBA and marketing instructor at the University of South Florida in Tampa, has proven credentials in planning and execution of effective marketing programs. Before beginning his teaching career at USF in 1990, he worked as an advertising agency principal and marketing strategist for twenty years. His planning specialties included account planning, media planning, and process evaluation. While at USF, his attention has been directed toward segmentation and promotional strategies for more effective marketing performance, and he is an active user of electronic marketing tools as well as interactive technology. During his twelve years of full-time teaching at USF, Reedy has won four undergraduate teaching awards.

Shauna J. Schullo is currently the computer programmer analyst manager of academic computing at the University of South Florida. She holds a BS in chemistry, a MS degree in chemical engineering, and is pursuing her doctoral degree in instructional technology. Schullo has worked in the private industry and understands the application of online technology to commerce. She also brings classroom teaching experience and training in online and Web-related tools; she is an expert in many software packages including Lotus Notes, Excel, Access, Web browsers, electronic mail programs, HTML, and survey/forms design. Schullo is proficient in Authorware, multimedia packages, networking software, and graphics programs such as Adobe Photoshop and Adobe Premiere.

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1 of 1 people found the following review helpful.
A lot has changed in a decade
By Austin N.
Needed this book for an e-marketing class and it is incredibly out of date, its copy write was in 2004 and in just ten years so much has changed, this is more of a history book now than an accurate e-marketing textbook.

1 of 1 people found the following review helpful.
content
By LisaMarie Leadbitter
This is a difficult book to read and comprehend.
I would have liked it to be laid out differently -with more illustrations.

1 of 1 people found the following review helpful.
One Star
By Brian
Horribly outdated!!

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Senin, 03 Januari 2011

[N705.Ebook] Ebook AmazonFrom Telemaque

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Titlee: Amazon, les secrets de la réussite de Jeff Bezos
Author(s): Richard Brandt
Publisher: TELEMAQUE
Publishing year: 2012
Sate: Second Hand - Good
ISBN : 9782753301559
Comment: Soiling on the side. Ammareal gives back up to 15% of this book's net price to charity organizations.

Ammareal sells online second hand books provided by our partners which are associations and lbraries.
A portion of the price of each book is donated to our partners or to charities.
What we do not sell is given, what we do not give is recycled.

  • Original language: French
  • Dimensions: 5.87" h x .55" w x 8.54" l,
  • Binding: Paperback

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